Communication Strategy

Communication Concept


Art Direction




Vi reser med dig

MTR Express has been named Sweden's best train company four years in a row. With a new ambition to become Sweden's best travel company we have developed a new name, a new digital experience, a new brand platform and visual identity and a new communication concept. The new MTRX brand is built on the insight that every trip is an opportunity to cross paths with someone. That is why we elevate the X as a celebration for every homecoming, every reconciliation and every reunion that MTRX makes possible.