For over 60 years, herb salt has been a staple in Swedish kitchens—often perceived as a healthier alternative to regular salt. But the truth is, it hasn’t really been all that healthy.
So, as part of our mission to improve Sweden’s salt habits, we introduced a new generation of herb salts—ones that are actually lower in sodium. With three delicious blends and significantly reduced sodium content, Falksalt is taking herb salt into the future. Because good taste should never come at the cost of good health.
And that’s exactly what our launch campaign set out to highlight. With "Äntligen" ("Finally") as the core message—echoing the excitement from consumer research—we spread the word across OOH, DOOH, print, display, and social media throughout the spring.
