How do you become the hottest sausage in the supermarket aisle during barbecue season when you don't have any new sausages to brag about? We were inspired by the ice cream popsicle, a real summer classic, and came up with a brand new, incredibly old innovation: SAUSAGE ON A STICK (or “pinnkorv”, roughly translated to “Stick sausage”). A product innovation that was taken all the way from the campaign to a completely new packaging design.
