Art Direction


Åbro - BRON Lager

Stor Beska. Stora Smaker

When craft beer label BRON (the bridge) were to launch something as conventional as a lager, the message had to be clear: it’s a lager, but one you’ll notice.

As in BRON’s previous ads, we deep dive into a comic book styled sci-fi world surrounding a bridge. This time we are greeted by a monstrous hand reaching for something. Perhaps a lager full of big flavors and bitterness.