In a viral clip – older than Youtube itself – famous rapper Eminem drinks Swedish beer with his friends. Åbro, to be exact. Only, they pronounce it Ey’broooooo...

20 years later, “Ey’bro” takes the step from being an internet phenomenon to finally becoming an actual beer – from Åbro! In the launch campaign, we wanted to keep flirting with the viral clip in our films and digital ads – with some beats and an American voice over.

“From internet phenomenon to actual beer.”