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Santa Maria

Next Level Taco Experience

30 years ago, Santa Maria brought tacos to Sweden, and today the "Swedish taco” is part of the whole nation's beloved Friday tradition. But this year Santa Maria decided to take the national dish to the next level with Next Mex – a whole new taco concept full of exciting products, recipes, and inspiration.

Next Mex is all about taking things to the next level. And the taco tradition is about more than just the food, it’s about gathering with friends and family and sharing a moment. That’s why we decided to take the whole experience to the next level when we were launching the concept. We created intimate taco nights for small groups of friends – and turned the whole thing up to 11! Each dinner got a unique and unexpected location spot that was equally next level as the new tacos...




“Each dinner got a unique and unexpected location spot that was equally next level as the new tacos...”