Art Direction


Communication Strategy

Communication Concept



Identity Works


Quality takes no shortcuts

The way we live today has made us willing to compromise on quality. But in the Swedish crafting village of Mora they have something important to teach us about quality. A 130 year old story about how to make things last forever.

Together with Morakniv we embarked on a vast journey to carve out a brand that can represent their relentless ambition to make things everlasting. Like archeologists we started digging and unearthed a powerful brand narrative bringing their conviction in how quality takes no shortcuts to life throughout the entire brand. Our creative team shaped a unifying visual identity, a new industrial packaging design concept together with a common language and communications. With the new brand Morakniv is set for global expansion, ready to spread more quality products to all corners of the world.

Thank you Morakniv for a brilliant collaboration!