In the sequel to our first campaign under the new comms concept “Matglädje, helt enkelt”, we aimed to widen the target group. Anyone can benefit from taking a break from the pressure and realise that it’s okay to fail, even in the kitchen. Cooking should be fun and unpretentious.
In the new ads we’re thrown into different relatable kitchen situations – just as everything goes to hell. But the good news is that it’s ok and that it’s easy to start over.
