Communication Concept

Communication Strategy

Art Direction



Concept development



Länge leve folksältan

In Sweden, 50% of the adult population live with hypertension (high blood pressure). It’s a threat to Swedish public health. To tackle this, many are advised to cut down on salt. But, to cut down on salt is to cut down on taste. And this is something Falksalt, Sweden’s leading salt producer, just can’t stand behind.

So when Falksalt we’re to release a low sodium salt that (unlike other low sodium salts) actually tastes good, we launched Länge leve Folksältan, an initiative standing up for everyone’s right to live in good health – and taste.