A successful weight loss journey comes with countless positive effects, both mentally and physically. But there’s one effect that’s actually kind of negative – outgrowing your wardrobe!

Wellobe has helped more than 500.000 swedes to reach their weight goals and they are all great ambassadors. We wanted to spread their inspiring spirit so we invited five members to a photoshoot – wearing pieces from their old lives. The garments were sold through an Instagram shop and the hashtag #WellobeEffekten – a new way of displaying results, instead of the traditional before and after.

”A new way of displaying results – instead of the traditional before and after."